Milano, 9 dicembre (VAGO.MAG) – Piero Lissoni has been appointed artistic director of B&B Italia. Starting from 1st January 2021, in his new role Lissoni will work on a strategy to evolve the global image of the B&B Italia brand, overseeing its stylistic code and its visual identity. “I’m really happy to start this new journey with a company that has written the history of Italian and international design, always remaining contemporary. B&B Italia is an integral part and one of the pillars of the model that the world longs for. A unique system made up of entrepreneurs with a vision capable of bringing together craftsmanship and industry, tradition and innovation, connections and collaborations. Well, I hope that this path we have taken together will lead us on the one hand to affirming this heritage and on the other hand to opening up new opportunities for the future” remarks Piero Lissoni.