For the 2016 Spring/Summer Prada Real Fantasies, AMO graphically reinterprets the Indefinite Hangar as a synthetic sunset fixed within a 3 dimensional blank space. The abstract hangar is populated with geometric objects and furniture. Characters move through a neutral scene, moving between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence. An artificial landscape where fiction and collection collide.
Prada and AMO have been collaborating on the Fantasy Lookbook since the Spring/Summer 2007 show, merging the collection with graphic and visual imagery through collage and hand-drawn shapes.
Since the Spring/Summer 2012 show, AMO has turned the project into Real Fantasies, a graphic short movie, introducing animation and music to the lookbooks. The project highlights the attitude of Prada and the conceptual references of the collection, season after season.
Your request has been sent.
The comment will be published after the relevant verifications with the content of the article.